From 23 to 25 September 2025, Kepma Guitar’s “This Is How It Sounds – Factory Open Day” came to a successful close in autumnal Changsha. Guitar professionals, artists and content creators from around the world gathered to witness an in-depth conversation about sound, technology and the future, experience first-hand the fusion of technology and art in modern production, and learn how Kepma has evolved from manufacturing to “smart manufacturing”.
01 This Is How It Sounds · Meet-upmeet & greet
Adapting to change, open to cooperation
Creating value together, winning together
Facing a fast-changing market, Kepma is pursuing a strategic transformation with an active, forward-looking attitude. At the meet-up, Kepma general manager Liu Qing presented the company’s internal reform plan and its strategy for optimising the dealer network, and announced deeper strategic cooperation with a new generation of content creators, building a collaborative mechanism for mutual benefit.
Mr Liu also stressed that Kepma will keep to its core philosophy of technology-led industrial upgrading, further increase R&D investment, and drive high-quality, sustainable growth through technological innovation.
F2S · Lantern GlowLaunch
A gift to every guitar lover
At the meet-up, Kepma chairman Peng Jinhui unveiled the new F2S · Lantern Glow. He explained that in a new consumer era of information overload and fast-moving trends, the sixteen-year-old Kepma brand had also thought hard about its product strategy. After careful reflection, Kepma decided to stay obsessed with quality and to build every guitar around the player’s experience.
The F2S · Lantern Glow series is another milestone product after the successful launch of the G1 series. It is not only a technical upgrade but also a return to value. It carries Kepma’s sincere wishes for every musician who is working hard, creating and searching, and is our answer to the love and trust of every user.
Kepma R&D report
From empirical art to engineering science
The finale of the meet-up was the R&D report by Kepma deputy general manager Quan Dongyuan. Using demonstration tools, he explained how core factors such as structural design, material selection and vibration modes shape a guitar’s tone, and showed how modern guitar making uses scientific calculation to control tonal parameters precisely.
In his report, Mr Quan introduced several cutting-edge acoustic technologies Kepma currently uses, and unveiled a new bracing architecture developed in-house by Kepma’s R&D team, together with a prototype of the Q3 series guitar built on it, demonstrating Kepma’s technical strength and innovation in guitar making in the era of smart manufacturing.
02 Factory Tour Factory Tour
Kepma is one of the largest and most modern guitar factories in China, covering 50,000 m² with leading CNC lines and automated production capacity. During the open day, guests toured the whole factory led by Mr Peng and Mr Liu.
Guests praised the factory’s rigorous 5S management and refined processes, stopping often to ask questions and learn every production detail from raw material to finished guitar.
Seeing the factory in person gave everyone a clearer picture of Kepma’s manufacturing strength and craftsmanship, and strengthened their confidence in working with the brand.
03 This Is How It Sounds · ConcertConcert
On the evening of the 24th, Kepma held a “Factory Concert” with guitar artists and enthusiasts from around the world. On a cool autumn night, beautiful melodies rang out from one pair of hands after another, and passion blazed in everyone’s singing and cheering.
Sound is a bond of emotion
linking the maker’s craftsmanship with the listener’s heart
Sound is the crystallisation of technology
composing the wondrous journey from timber to instrument
Sound is the expression of art
carrying the musician’s dreams and the listener’s resonance
This time we gathered under the name “This Is How It Sounds” to talk about the original aspiration that has never changed, and to thank everyone for sixteen years of love and support. Let us continue hand in hand, with craftsmanship as our pen, technology as our ink and art as our soul, to write a new chapter together!
