Logan Murrel is an American singer-songwriter.
She began performing as a street busker at the age of ten, playing guitar and singing Merle Haggard’s “Mama Tried” for crowds at Nashville’s Market Square, before moving on to perform at popular tourist restaurants in Pigeon Forge—the kind where people lined up just to get a table.
“That’s where I fell in love with performing,” she says. “I played for older folks who loved classic country, for young kids who loved Taylor Swift, and for people who loved James Taylor, Fleetwood Mac, and Chicago. My audience ranged from seven-year-olds to seventy-year-olds.”
These early experiences taught Logan how to win over fans at a young age; armed with undeniable musical talent, sharp intuition, and a fearless stage presence, she would fill her guitar case with dollar bills.
A musical prodigy from a family of music lovers, Logan had her talent recognized as early as age two—when she sang “This Is the Day the Lord Has Made” in church—prompting her family to encourage her to pursue a career in Nashville. She began playing piano at age four and guitar at eight, but it was her journey as a street performer that truly opened the door to the music world for Logan. During that time, she was mentored by the region’s top bluegrass performers, performed with the Knoxville Symphony Orchestra, and joined popular variety shows in Pigeon Forge—such as Old Smokey Hoedown and Country Tonight—appearing as a “young prodigy” decked out in plaid and rhinestone belt buckles (a look she still finds charming, even though she’ll admit she was a bit of a “dork” back then).
Logan later found her creative home at Riser House, a full-service branding, artist management, and publishing company founded by Jennifer Johnson. They recognized her spark when she was just 14 and signed her to a recording and publishing deal.
Now 22, Logan is a seasoned performer and singer-songwriter; she is preparing to release her debut EP and share the lessons she has learned along the way.
With a repertoire of 500 songs, she is a walking jukebox—there is virtually nothing she can’t sing. She brings this wealth of musical knowledge to her songwriting. Country and bluegrass have deeply influenced her, and her sound is best described as “Southern blue-eyed soul”—a style shaped largely by emulating influential female vocalists ranging from Dolly Parton and Patsy Cline to Karen Carpenter, Bonnie Raitt, and Stevie Nicks.
Performing over 300 shows a year teaches you a thing or two, and she possesses undeniable confidence. She knows who she is as an artist and remains steadfast in her determination to be a singer-songwriter.
“From a very young age, I was able to connect with people through music and see its value and what it could do,” she says humbly. “At every stage of life, you can find a connection with music. I knew I could do this.” It is no easy feat for anyone with talent; few are willing to dedicate themselves to honing their craft rather than watching soccer or staying out late. Yet, she has garnered a massive global fanbase that has fallen in love with this bright, gifted young woman.
Even her nickname is a tribute to her music: “LALA”—an acronym for Logan Ashley. She wears it as a tattoo on her arm to remind herself of the uplifting power of music. Her mission is to inspire kindness and encourage people to embrace their true selves—regardless of where they start or where they are headed.
She says, “Be kind to yourself and authentic in your interactions with others; I am deeply passionate about my songs and the message they convey.”
